Brand Solutions
#ETWomensForum
A 500% lift in online impressions
ith over 500 super women & 50 plus international speakers, the Facebook & The Economic Times Women’s Forum was a landmark event. Redmatter had created a 360 deg digital engagement campaign that generated continuous positive buzz around the event. The central digital touch point was an online forum where discussions around gender differences were discussed and recorded. The discussions on the online forum led to sufficient buzz to make #ETWomensForum trend organically across India. Redmatter is proud to be associated with such a landmark event.
Digital Marketing
#KingsOfCricket
Enabling a 300% increase in online sales
urger King India was looking to increase the online sales during the Cricket World Cup. Redmatter designed a campaign where customers could Tweet Cheer for their favorite cricketers and a collective gratification was given to them as more and more people tweet cheered. The entire campaign resulted in 6000+ fans making 40,000+ tweets resulting in a 300% increase in online sales of Burger King.
Mobile Solutions
D'Lecta Mobile App
An App for on ground sales personnel with product info & updates
he nature of digital technologies is such that information can be dissipated at real time. This proves to be a great boon for FMCG and other sales driven organisations. Whether it is trade offers, product updates or even gamification modes, the D’Lecta mobile app proved to be the right way through which D’Lecta was able communicate effectively with it’s on ground sales personnel.
Digital Engagement
#RealEstateAwards
Growing the digital presence by 75% to 100% YoY
he RR-Kabel & CNBC AWAAZ Real Estate Awards is one of India’s largest and most credible professional awards. In it’s 13th Year the awards are a hallmark in effective industry engagement. Redmatter has been associated with the awards since its inception and has been growing its digital presence by 75 to 100% Y-o-Y some of the highlights of the campaign include – getting digital influencers to promote the awards, using interactive photo booths at events & building 360 deg engagement campaigns.
- Reach in Lakhs
- Engagement in 1000's
Technology Solutions
Sony Mix Adda
A Chatbot solution where viewers can send song requests through WhatsApp
ony Mix Adda is a one of it’s kind TV Show where viewers can request for their favorite songs on WhatsApp. Redmatter built a solution for SPN for them to do this. The WhatsApp bot parses around 8000 messages per day to filter the noise from the requests. These requests are then shared with the S&P team before final airing on television. The interaction with the WhatsApp bot has created an uptick in engagement with it’s viewers.
Websites & Apps
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Social Media Marketing
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