The wave of Digital Marketing has brought with it unmatched growth for brands who have been able to embrace it and welcome it with open arms.
Research shows that brands with an active online presence have exhibited at least twice as much growth vis-a-vis the ones without!
Now more than ever, people are using the internet to find local businesses, shop for products and services, and interact with brands through social media. Google processes more than 40,000 search queries every second!
Befriend Social Media
No, don’t just swim in the shallow waters of social media. Take a deep dive. Make complete use of the power that social media holds. It is not just a promotional tool, it is also an engagement opportunity. Exhibit an active presence and become a brand that is constantly reaching out to its customers either to answer their queries or to reward loyalty or to conduct a few competitions here and there. Also, remember to align yourself with causes.
Never underestimate the power of an old-fashioned personal message.
The field of Digital Marketing is not limited to a few posts on Instagram! Stay in touch with your clients by communicating and updating them about everything that is happening with your brand. Various ways to communicate are as follows:
- In-product messaging – Sending personalised messaged based on the customer segmentation to an internet-connected device.
- Email – Regular emailers and newsletters
- Mobile – SMS & Whatsapp
- Social Media – Campaign on new launches
- Customer care/ Support – Informing the customers about new product launches by making a personal call
Be that club that people get FOMO about.
Whoever thought of rewarding loyalty of the customers, blessed the whole world with a highly effective marketing tool. Everyone likes to feel special, everyone likes to be rewarded. Segregate your loyal customers by factorising their purchase behaviour or their referrals.
Give them a reason to come back for more!
Content is King
Customised and unique content which is not just engaging but also informative in nature is a great way to move ahead. Collaborate with a production house/ agency (no, no. Hire THE Agency – Red Matter Technology) to create an amazing content architecture that satisfies both the Search Engine and the User.
Webinars
Especially due to the lockdown, it is no news that “webinar marketing” has crawled its way into many sectors of the economy. Conducting webinars for your brand as a CSR activity. Talk about your field of operations, educate the audience, give them a sneak-peek into BTS, and engage them. Remember, “Customers do not come to you for the product you sell, they come to you for the services you provide for free”.
Speak to your customer, for them to speak to you.
Approach engagement without entitlement. Unless you offer an interesting conversation, you cannot expect someone to connect to you. Differentiate yourself from the competition. With the reduced attention span of customers, people are losing their patience with outdated and over-used lead generation tactics. Give them innovations. Show them you care enough to travel the extra mile. From e-catalogues to polls, surveys, quizzes, assessments, calculators and contests, GO ALL OUT!
Have a relationship with technology
Alright, as cliched as it sounds, “technology, really is the way forward”. A technologically sound brand is synonymous with a growing brand. Technology will allow you to learn about your customers and will enhance your communication channels. Not only does technology help with your interaction with your customers, but it also facilitates a better communication channel for internal purposes. From launching a mobile app or getting a customised software made, make sure you have embraced technology.
Your customers are counting on you to continue fostering a relationship with them. Make your brand customised to them, make your brand customised to you.
Also, if you are still a little confused as to how to go about it, hire us. 😀
All the best!
